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"Story telling - What the Ad world can learn from the Army" by Capt Ragh...

August 25, 2017

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Mukti | मुक्ति | Independence Day | Short Film | Milind Soman |Yashpal ...

INDIAN PSEPHOLOGY - A Case Study

The term ‘Psephology’ is derived from the Greek te rm ‘psephos’ which means pebble, which the Greeks used as ballots and ‘logy denotes a field of study or academic discipline. Hrnce the term means the scientific study of elections and voting behavior. The term was first coined in 1952 in the United Kingdom in by historian R. B. McCallum to describe the scientific analysis of past elections. 2009 has seen a remarkable win of DEMOCRACY (लोकतंत्र) for the parliamentary elections. The awareness campaign played a major role. The accountability and the work done by candidates was more visible and was a matter of discussion subject like any other profession. Mandate 2009 seen 71 million Electors compared to 67 million in 2004, increase by 40 lakh figure. Majority, youngsters having age between 18-25. The group that instead of newspaper, feels comfortable with Internet Portal News. Web 2.0 has enabled IT in such a way that availability of diverse kind of information has become eas...

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"Story telling - What the Ad world can learn from the Army" by Capt Ragh...

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